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Éutika articulates design and technology in service of a profound educational transformation and to achieve this it operates with two complementary souls: a company that accompanies transformation processes, and a laboratory that imagines, designs and experiments with the future of learning. In our accompaniment line, we work with educational institutions —mainly universities— in educational innovation processes that, as a consequence, require transforming their way of working and organizing to improve or evolve their value proposition. These projects allow us to generate knowledge and a deep understanding of the real challenges that institutions face and how to address them. On the other hand, we function as an innovation laboratory where we develop digital technology oriented to learning. Our laboratory feeds on the knowledge we generate by working with institutions and, at the same time, improves our work with them. In this way we establish a continuous cycle of innovation and improvement.